Path of Milo – Privacy Policy

Last updated: 25 July 2025

1. Who We Are

Path of Milo is a trading name of Path Of Milo ApS (“we”, “our”, “us”).
Company reg. (CVR): [42152196] 
Registered address: Egegade 14, 2200 CPH
E-mail: info@pathofmilo.com

2. Scope

This policy explains how we collect, use, store, share and protect your personal information when you:

  • visit www.pathofmilo.com or any sub-domain;

  • download free resources (e.g. Milo Mobility);

  • sign up for training via the FITR app;

  • interact with us on social media, in lead-forms or by e-mail.

3. What We Collect

CategoryTypical DataSourceIdentityname, username, social-media handlelead forms, FITR checkoutContacte-mail address, postal address, phone (optional)lead forms, purchasesTechnicalIP address, browser type, device ID, time-zonecookies, analytics toolsUsagepage views, link clicks, video-watch timecookies, Meta/IG insightsTransactionprogramme purchased, trial start/stop, payment ID (no card details)FITR platformMarketing prefsnewsletter opt-in / opt-outemail platform

We do not collect special-category data (health records) unless you voluntarily provide it (e.g. training questionnaire).

4. How & Why We Use Your Data

PurposeExamplesLegal Basis*Account setup & programme deliverycreate FITR login, unlock workouts, send progress e-mailsContractLead generationsend requested free resource, nurture seriesConsentMarketing & communitynewsletters, podcast alerts, event invitesConsent / Legit. InterestAnalytics & site securitymeasure ad performance, detect fraud, improve user experienceLegit. InterestLegal / tax complianceinvoicing, bookkeepingLegal Obligation

*Under the EU GDPR.

5. Sharing Your Data

We only share what is necessary with:

  • Service providers – e.g. FITR (workout delivery), Brevo or Mailchimp (e-mail), Meta/Instagram (ad audiences), Stripe (payments).

  • Professional advisors – accountants, legal counsel.

  • Authorities – if required by law or court order.

All vendors are vetted for GDPR compliance and, where relevant, operate under Standard Contractual Clauses for transfers outside the EEA.

6. Cookies & Tracking

Our site uses first-party and third-party cookies to:

  • remember preferences;

  • analyse traffic (Google Analytics);

  • measure ad conversions (Meta, Google).

You can disable cookies via your browser; some features may then be limited.

7. Data Retention

  • Leads with no purchase: 24 months after last interaction.

  • Customers: 5 years to meet bookkeeping laws.

  • Analytics data: 26 months (Google default) unless aggregated.

8. Your Rights

Under the GDPR you may request at any time:

  1. Access to your personal data;

  2. Correction or deletion;

  3. Restriction or objection to processing;

  4. Data portability;

  5. Withdrawal of consent (e.g. “unsubscribe” link in every e-mail);

  6. Lodge a complaint with the Danish Data Protection Agency (Datatilsynet).

Contact info@pathofmilo.com to exercise these rights.

9. Security

We use SSL encryption, two-factor authentication, and role-based access. No method is 100 % secure, but we take reasonable steps to protect your data.

10. Children

Our services are not directed at anyone under 16. We do not knowingly collect data from minors.

11. Changes to This Policy

If we change the way we process personal data, we will update this page and, where required, notify you by e-mail.

Questions?
E-mail us at info@pathofmilo.com – we’re happy to clarify anything in this policy.